SEO FOR CONSTRUCTION COMPANY

Most construction websites are useless. They look nice but don't bring in business. You need to focus on local SEO because that's where the actual money is for contractors. If you aren't in the top three results on Google Maps for your city, you're losing jobs to the guy who is. Fill out every field in your business profile and post pictures from your job sites every week. Google likes to see that you're active and real.

Reviews are your most effective marketing tool. Ask for them the second you finish a project. A simple star rating is okay but text is better. When a client mentions "roof repair" or "new deck," it tells Google exactly what you do. Answer every single comment. If someone leaves a bad review, stay professional and offer to fix the issue. It shows potential customers that you're reliable.

Stop ignoring your project photos. They're hidden assets that can rank in search results. Rename your files before you upload them to the site. Use names like "kitchen-remodel-miami.jpg" instead of random numbers. Use descriptive tags too. People often start their search by looking for visual inspiration. Your work should be the first thing they see.

Don't bother trying to rank for generic words like "construction." You won't beat the big national directories. Focus on long-tail keywords that show intent. Phrases like "retaining wall contractor" or "foundation repair cost" are much better. These searchers have a specific problem and a budget. They want a quote. They aren't looking for a "comprehensive overview" or a "journey."

Your site has to work on a phone. Most people look for contractors while they're on the move or sitting on their couch. If your page is slow or hard to read, they'll just click the next name on the list. Keep the design simple and make your phone number easy to find. A fast site is a competitive advantage that most of your rivals ignore.

Create a separate page for every service you offer. If you do roofing, siding and windows, give them each their own space. This gives Google more pages to show to potential clients. It also makes you look like an expert in each field. One big "Services" page is a mistake that dilutes your authority.

SEO is just the start. Get the basics right and the leads will follow.

What services does your firm specialize in?